Forbes is a business magazine published in the United States that is owned by Integrated Whale Media Investments and the Forbes family. It is published eight times a year and contains articles on finance, industry, investing, and marketing. Forbes also covers topics such as technology, communications, science, politics, and law. Its headquarters are in Jersey City, New Jersey. Fortune and Bloomberg Businessweek are competitors in the national business magazine category. Forbes has an international edition in Asia, as well as license editions in 27 countries and regions around the world.
The magazine is well-known for its lists and rankings, which include the richest Americans (the Forbes 400), America’s Wealthiest Celebrities, the world’s top companies (the Forbes Global 2000), the Forbes list of the World’s Most Powerful People, and the Forbes list of the World’s Billionaires. “Change the World,” according to Forbes magazine’s motto. Steve Forbes is its chair and editor-in-chief, and Mike Federle is its CEO. It was sold in 2014 to Integrated Whale Media Investments, a Hong Kong-based investment firm.
Forbes magazine was founded on September 15, 1917, by B. C. Forbes, a financial columnist for the Hearst papers, and his partner Walter Drey, the general manager of the Magazine of Wall Street. Forbes supplied the funds and the name, and Drey supplied the publishing expertise. Forbes: Devoted to Doers and Doings was the magazine’s original name. Drey was appointed vice president of the B.C. Forbes Publishing Company, while B.C. Forbes was appointed editor-in-chief, a position he held until his death in 1954. In his later years, B.C. Forbes was assisted by his two eldest sons, Bruce Charles Forbes (1916-1964) and Malcolm Forbes (1917 to 1990).
Following his father’s death, Bruce Forbes took over, and his strengths were in streamlining operations and developing marketing. The magazine’s circulation nearly doubled during his tenure, from 1954 to 1964. Following Bruce’s death, his brother Malcolm Forbes was named president and CEO of Forbes, as well as editor-in-chief of Forbes magazine. James Michaels edited the magazine from 1961 to 1999. Forbes was a finalist for the National Magazine Award under Michaels in 1993. In 2006, the investment firm Elevation Partners, which includes rock star Bono, purchased a minority stake in the company through a reorganization, through a new company, Forbes Media LLC, of which Forbes Magazine and Forbes.com, as well as other media properties, are now a part. According to a 2009 New York Times report, “40 percent of the enterprise was sold… for a reported $300 million, putting the enterprise’s value at $750 million.” “It’s probably not worth half of that now,” Mark M. Edmiston of AdMedia Partners observed three years later. The price was later revealed to be US$264 million.
Forbes agreed to sell its headquarters building on Fifth Avenue in Manhattan to New York University in January 2010; the terms of the deal were not disclosed, but Forbes was to continue to occupy the space under a five-year sale-leaseback arrangement. In 2014, the company’s headquarters relocated to the Newport neighborhood of downtown Jersey City, New Jersey.
Forbes Media, which publishes Forbes magazine, was put up for sale in November 2013. Elevation Partners, a minority shareholder, encouraged this. According to sale documents prepared by Deutsche Bank, the publisher’s 2012 earnings before interest, taxes, depreciation, and amortization were $15 million. Forbes reportedly asked for $400 million. The Forbes family purchased Elevation in July 2014, and then Hong Kong-based investment group Integrated Whale Media Investments purchased a 51 percent stake in the company.
Forbes announced plans to go public on August 26, 2021, through a merger with a special-purpose acquisition company called Magnum Opus Acquisition, and to begin trading on the New York Stock Exchange as FRBS. As a result of the SPAC floatation, it was announced in February 2022 that cryptocurrency exchange Binance would acquire a $200 million stake in Forbes.
Forbes.com is a subsidiary of Forbes Media LLC’s Forbes Digital division. Forbes owns a small portion of RealClearPolitics. Each month, these sites receive over 27 million unique visitors. Forbes.com uses the slogan “Home Page for the World’s Business Leaders” and claimed to be the world’s most visited business website in 2006. The 2009 Times report said that, while “one of the top five financial sites by traffic throwing off an estimated $70 million to $80 million a year in revenue, it never yielded the hoped-for public offering”.
Forbes.com employs a “contributor model,” in which a large number of “contributors” write and publish articles directly on the website. Contributors are compensated based on traffic to their respective Forbes.com pages; the site has received contributions from over 2,500 people, with some earning more than $100,000, according to the company. The contributor system has been chastised for facilitating “pay-to-play journalism” and repackaging public relations material as news. Through a program called BrandVoice, Forbes currently allows advertisers to publish blog posts alongside regular editorial content on its website, accounting for more than 10% of its digital revenue. Forbes.com also publishes subscription investment newsletters and Best of the Web, an online directory of websites. Forbes removed an article by a contributor in July 2018 arguing that libraries should be closed and Amazon should open bookstores in their place.
Forbes currently allows advertisers to publish blog posts alongside regular editorial content on its website through a program called BrandVoice, which accounts for more than 10% of its digital revenue. Forbes.com also publishes investment newsletter subscriptions and Best of the Web, an online directory of websites. In July 2018, Forbes removed an article written by a contributor arguing that libraries should be closed and Amazon should open bookstores in their place.
Currently, the website prevents internet users who use ad-blocking software from accessing articles, requiring the website to be added to the ad-blocking software’s whitelist before access is granted. According to Forbes, this is done because customers who use ad-blocking software do not contribute to the site’s revenue. Malware attacks have been observed on the Forbes website. Forbes was named the winner of the 2020 Webby People’s Voice Award for Business Blog/Website.
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